Social advertising
A social ads strategy defined together with you, then built, run and measured.
When posting is not a strategy
The company page gets a post now and then, a boosted update brings a few likes, and at the end of the quarter nobody can say what social media contributed. Paid social can do much more than that — but only when it is clear who you want to reach, with what, and what they should do next.
How we approach it
We define the strategy together with you, because you know your customers and we know the platforms.
- Audience and platform. Where are the people you want to reach, and in what frame of mind? LinkedIn for a business decision is not Instagram for a weekend purchase.
- Message and creative. A few clear propositions, each in formats made for the platform: image, video, carousel. We test them against each other rather than debating them.
- Funnel. First contact, consideration, conversion and returning customers each get their own campaign and their own budget.
- Measurement. Platform figures are flattering. We check them against your own analytics and your order or lead data.
- Running it. Daily monitoring of spend and comments, and a regular refresh of the creative before it wears out.
What you get
- A written strategy: audiences, messages, platforms and the split of the budget.
- Campaigns built in your own advertising accounts.
- A monthly report that links spend to results in your own systems.
- A list of what we learned and what we will test next.
Frequently asked questions
Which platforms do you advertise on?
Those where your audience is. In practice mostly Meta (Facebook and Instagram) and LinkedIn; others when the audience or the product calls for it.
Do you also manage our organic posts?
Our work is the paid side. We do advise on how paid and organic strengthen each other, and we align with whoever manages your page.
We tried social ads and it did not work. Why would it now?
Often the cause can be found: too broad an audience, one ad left running for months, or no way to see what happened after the click. We review the old account first and tell you what we would do differently.
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Let's talk about your project.
Tell us where you are and where you want to be. We'll come back within one working day with a first view.