Guides
Plain answers to the questions we are asked most.
Each guide answers one question about networks, IT management, websites, search or visibility in AI assistants, and says what to check and what to ask a supplier.
What is GEO?
GEO, generative engine optimisation, makes sure AI assistants can find, understand and cite your business. What it is and how it differs from SEO.
Learn morellms.txt explained
llms.txt is a proposed file that maps a website for AI language models. What goes in it, how to set it up, and what it does not do.
Learn moreGetting cited by ChatGPT
How a business gets mentioned by ChatGPT, Gemini, Copilot and Perplexity: crawler access, pages that answer, outside sources, and how to measure it.
Learn moreWhat an SEO audit covers
What an SEO audit examines (technical, content, links, local), what the auditor needs from you, and what the report should contain.
Learn moreRedesign without losing visibility
Redesigning or migrating a website without losing search positions: the inventory, the redirect map, the launch-day checks and what to watch afterwards.
Learn moreManaged IT for SMEs
Outsourcing IT management as an SME: what a managed IT contract covers, when it makes sense, what it must state and what to ask a provider.
Learn moreSD-WAN or site-to-site VPN
Connecting several sites: what a site-to-site VPN does, what SD-WAN adds, which fits your situation, and what to ask a supplier.
Learn moreWhat a network audit checks
What a network audit examines (cabling, switches, Wi-Fi, firewall, segmentation) and what the report should contain.
Learn more
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