SEA

When the budget buys clicks instead of customers

The campaigns run, the monthly spend is paid, and the report shows impressions and clicks. What it does not show is what those clicks produced. Often conversions are measured wrongly or not at all, broad keywords attract people who are looking for something else, and the account has grown into a structure nobody has reviewed since it was set up.

How we approach it

We work in Google Ads and Microsoft Advertising, and we start by making sure the result can be measured.

• Measurement first. Which actions are worth money to you — an order, a quote request, a call? We make sure each one is recorded correctly, with consent handled properly.
• Structure. Campaigns built around what you sell and what it earns, not around a keyword list.
• Search terms. A regular review of what people actually typed, and exclusion of what does not fit.
• Ads and landing pages. The promise in the ad has to be kept on the page. Where the page is the weak point, we say so — and we can fix it.
• Bidding and budget. Steered on return or on cost per lead, with automated bidding where there is enough data to trust it.

What you get

• An account that you own and can inspect at any time.
• A report that starts with revenue or leads, and only then shows clicks.
• A fixed moment each month to discuss the results and decide the next step.
• A clear separation between the media budget and our fee.