SEO

When good pages are not found

You know your trade, the website says so, and still a competitor sits above you — or your pages do not appear at all. The cause is seldom mysterious. Search engines cannot crawl part of the site, several pages compete for the same query, the text answers a different question from the one people type, or the business is simply invisible in local results.

How we approach it

Every assignment starts with an audit, because guessing is expensive.

• Technical: crawling and indexing, speed, rendering on mobile, structured data, redirects, duplicate content and language versions.
• Content: which queries matter for your business, which page should answer each of them, and what is missing.
• Local: your business profile, the consistency of name, address and phone number, reviews and local landing pages.
• Authority: which sites link to you, and where relevant mentions can be earned honestly.

From the audit comes a plan in order of priority. We carry out the technical fixes ourselves or brief your developer, structure and rewrite the content together with you, and build nothing that depends on tricks a search engine may punish later.

What you get

• An audit report with the findings ranked by impact.
• A plan per quarter, stating what we do and what we need from you.
• Reporting on the numbers that matter to the business: visibility for the queries you chose, organic visits, and the enquiries or orders that follow.
• An explanation with every figure.