Affiliate marketing
Affiliate programmes set up and managed to add sales at a predictable cost.
When you want more sales without paying up front
In affiliate marketing other websites — comparison sites, publishers, loyalty and cashback programmes — promote your products and receive a commission when a sale follows. You pay for results, which makes the cost predictable, provided the programme is set up and managed properly. Left alone, it attracts partners who claim sales you would have made anyway, voucher codes that spread without control, and commissions paid twice.
How we approach it
- Fit. Are your product, your margin and your website suited to affiliates at all? We check this first, and advise against it when they are not.
- Network and terms. We select the network or platform, set the commission structure per product group and type of customer, and write the programme terms.
- Partners. We recruit publishers who fit your brand and reach new customers, and decline those who do not.
- Tracking. Correct measurement of every sale, with consent respected, and de-duplication against your other channels so that one order is paid for once.
- Management. Approving sales, handling returns, answering publishers, and a regular review of who really adds new customers.
What you get
- A programme with clear terms and a commission model that protects your margin.
- An active group of partners with whom we stay in contact.
- Monthly reporting: sales, commission, share of new customers and cost per order.
- Checks against fraud and against bidding on your brand name that you did not allow.
Frequently asked questions
What does an affiliate programme cost?
Commission per approved sale, a fee to the network, and our management fee. Before the start we calculate what an order may cost you, so that the model fits your margin.
Is it suitable for business-to-business?
Sometimes. Where the sale is an online order or a qualified lead with a clear value, it can work. For long, personal sales processes other channels fit better.
How do you prevent paying for sales we would have had anyway?
By setting rules for voucher sites and brand keywords, de-duplicating against your other channels, and looking at the share of new customers per partner — and by ending partnerships that add nothing.
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